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Old Fashioned Service in Innovative Ways


about us

Service Innovations Inc. began its wine export business in 1995. Initial sales were into Costa Rica where it founded a distribution company when the distributors available at the time where unwilling to invest in California wines.

our brands

We represent over 60 wineries and 11 sake breweries, mostly from California, Oregon & Washington, for export sales primarily to the Caribbean and Latin America.


We have developed over the past 28 years a distribution network of over 60 importers/distributors in 51 countries, serving hundreds of the top restaurant & resort accounts and wine stores in these countries.

Our story So Far

Service Innovations, Inc.

28 Years Of a Successful

Service Innovations initially started with mid-tier wine brands that could show the quality of California wine while keeping the price competitive. That was in 1995 when the knowledge of California wines in Latin America was extremelly limited. This brand and its price-point proved very successful at raising the awareness of the quality of California wines. Soon the market became more accepting of higher priced premium and ultra-premium brands, so the brands added to Service Innovations portfolio were increasingly the higher-tiered wines that are world renown and being demanded by the tourist and business sectors in the territory. In response to the economic downturn in 2008, more price-competitive premium wines were added to meet that demand with a broad array of options.

Always available


Customers are the core of our mission


They are the people working to provide you the best experiences.

Patrick Burke


+1 (925) 200-8411

carol gonzalez

President of Sales and Administration 

 +1 (925) 667-7838

Taryn Clark

Order Management

+1 (209) 872-8903


WSET Diploma & Educator/Sales Ambassador

+52 (624) 224-7764 


WSET Educator/Sales Ambassador

+(345) 938-0458

christle Wood


+1 (925) 667-7838

geraldine garcia

Senior Executive Assistant

+57 (311) 408-9428


Our extensive expertise will make sure that yours is a SUCCESS STORY!


  • Anguila
  • Antigua & Barbuda
  • Aruba
  • Barbados
  • Bermuda
  • Bonaire
  • British Virgin Islands
  • Cayman Island
  • Cuba
  • Curacao
  • Dominica
  • Dominican Republic
  • Grenada
  • Guadeloupe
  • Haiti
  • Jamaica
  • Martinique
  • Montserrat
  • Puerto Rico
  • Saba
  • St.Barthelemy
  • St.Eustatius
  • St.Kitts & Nevis
  • St.Lucia
  • St. Martin/St. Maarten
  • St.Vincent & The Grenadines
  • Trinidad & Tobago
  • Turks & Caicos Islands
  • U.S. Virgin Island

          Changes in latitudes, changes in attitudes¨

Central America and Other

Central America:

  • Belize
  • Costa Rica
  • El Salvador
  • Guatemala
  • Honduras
  • Nicaragua
  • Panama



South Pacific:



          In vino veritas¨

North America/South America

North America:

  • Mexico

South America:

  • Argentina
  • Bolivia
  • Brasil
  • Chile
  • Colombia
  • Ecuador
  • French Guiana
  • Guyana
  • Paraguay
  • Peru
  • Suriname
  • Uruguay
  • Venezuela

            Wine is proof God loves us¨

Contact us

We´d love to hear from you

1649 PO Box Murphy’s, California, USA. 95247

Email Us:

+1  209.890.3911